Refined Design for Rough Industry
Product Catalogue Layout Print Slide-deck The product catalogue and slide deck presentation I created for Steelhaus USA are built on the same foundation of precision and quality that defines the brand. Both reflect a premium, industrial feel with a focus on Steelhaus USA’s core offering: perforating products. I made them the focal point of the layout. Large, detailed 3D renders sit against a raw color palette and a clean, spacious structure. The contrast does the work, making the products stand out without distraction. A visual system built to speak directly to oil engineers’ expectations.
Front Cover – I replaced the “U” in Future with a single perforation charge. Ideally, I would have incorporated a 3D render capturing the moment of detonation to showcase what I call “The Quality of Action.”
Future of Perforation
For typography, I chose Univers Next Pro—one of the brand’s go-to typefaces. Its versatility encourages creative play with widths and sizes, allowing for bold, dynamic layouts. For example, the cover, using a mix of font weights and tracking, reinforces a technical, industrial vibe, while the vertical headline placement injects fresh, innovative energy. Inside, this versatility shapes a clean and accurate hierarchy. Capitalized letters for short headline and product names throughout the design emphasize a rigid, reliable brand presence, adding strength and authority to the overall look.
When the catalog is fully opened, the perforation gun systems ION SP and ION RP—the flagship products—take center stage.
Key features are grouped and highlighted, with safety and ease-of-use details in red—reinforcing Steelhaus’ commitment to safe and user-friendly design.
The salesman’s business card attached to the very center of the first page they see upon opening.
Tangible Reinforcement
Following the same principles and style as the Product Catalogue, the Product Presentation Slide Deck I created sets high expectations for the Steelhaus USA brand and its products. How it works? The online sales presentation leads to an in-person meeting, where clients receive this high-quality printed catalogue (featuring thick, top-grade paper), showcasing highlights from the presentation. The salesman’s business card is attached to the very center of the first page they see upon opening—an attractive setup that almost guarantees a prime spot on the client’s desk.
Selected, product-oriented slides from the presentation deck.