Boxing the Helcim Smart Terminal
Packaging Layout Structural Design PrintOver 1,500 sold and counting*—this packaging for Helcim’s milestone release was a true team effort. Gina Gong’s thoughtfully crafted icon set, designed specifically for this project, captured the brand's vibe in every detail, while Manpreet Singh’s meticulously crafted 3D renders brought the Smart Terminal to life with precision and style. My role? Designing the layout, refining every detail, and guiding the team to align with Helcim’s vision. Every choice reflected what Helcim stands for—supporting small businesses with a brand that’s fun, simple, soulful, bold, clever, and memorable.
*An unofficial data.
Designing the Feel-Good
For a continuous unboxing impression, the device on the sleeve matches the size and angle of the real one inside. The hardest part? Finding a background that actually felt like Helcim. I made over 50 gradients and patterns before landing on one built around “Grape”—a color outside our primary palette but perfect for bringing out the brand’s feel-good, vibrant energy. The terminal is on, showing the whole picture: hardware, software, and a first impression that’s clear, modern, and ready to deliver.
One of my sketches from the planning phase.
Restructuring The Impression
While working on the sleeve design, I saw an opportunity to improve the box's structural layout (it was a rework of another product’s packaging). Smaller boxes holding the accessories were placed beneath the device—not competing for attention but elevating it—literally. These precisely placed supports hold the terminal’s weight while keeping its screen level with the surface. Combined with the white space around the device, the result is a cleaner, more intentional presentation that enhances the merchant's first impression.