Helcim Switches to Lottie

 .Lottie    Motion Graphics    Web    Animation 

Helcim needed Lottie—a smarter way to explain its key products on the website. The old videos were too heavy, dragging down load times, and they lacked the crisp, tech-forward feel the brand wanted. Lottie offered a lightweight, seamless solution that kept things fast without losing engagement.

Limitations

Figuring it out took work. The .json format had strict limits, favoring simple structures, and there is a long list of which effects and animation techniques are supported or not. But through trial and error—and with insightful feedback (Thanks, Jeff!)—I built animations that got the message across while making no noticeable impact on website speed or performance.

Revelations

The final outcome did more than just engage—it sharpened Helcim’s visual identity across key product pages. Snappy, on-brand, and seamlessly integrated, the animations made the website feel polished, modern, and alive.