Justin Havre’s Brand Breaks Free
Visual Brand Identity Logo Design Typography When the $4 billion Justin Havre Real Estate Team left RE/MAX, they needed a brand that could carry its name—without leaning on borrowed trust. Most realtors rely on their brokerage’s visuals to build credibility, but Justin’s team was stepping out solo. I built a bold, standalone identity around a custom wordmark, Justin’s image, and a familiar-but-fresh palette that signalled change while keeping him instantly recognizable.
The Block
Most real estate team logos fade into the background—Justin’s old one included. So we broke out: a bold, block-shaped wordmark. Simple. Unmistakable. Shapes beat letters for recognition, especially from a distance. This logo doesn’t just stand out—it stands strong. Solid. Reliable. A nod to what matters most in real estate: buildings, homes, foundations.
An extra-bold font drives the point home. A statement of power, stability, and leadership—just like the brand itself.
The Blue Team
How do you use similar brand colors without echoing RE/MAX? Simple—we flipped the wheel. Instead of blue on white, Justin Havre’s team became white on blue. Lots of blue. Blue evokes trust and reliability—exactly what real estate needs. But to avoid a cold, corporate feel, we chose a magenta-rich shade and paired it with Ro-Ranch—a fiery orange-red that adds warmth and commands attention.
Brand colors with a blue-dominant ratio—key to differentiating from the old brokerage’s brand image.
Fira Sans fonts with their downlight/highlight pairs. Extrabold—Light, Semibold—Extra Thin, Book—Semibold.
Clarity, Not Volume
I chose Fira Sans for its clean proportions, smooth curves, and three widths—giving it the versatility to fit any layout. Its subtle quirks add a touch of playfulness, striking a balance between serious and approachable.
To reinforce that tone—and prevent the logo from blending into the content—I set the first brand rule: no all-caps—ever.
In a market where most are yelling for attention, this brand speaks with clarity instead of volume.
Editorial ads I designed for BUZZ Magazine—an example of brand typography in action.
Designed To Adapt
Brand assets keep everything tight and consistent, so I built Justin’s logo to flex across any medium. Digital, print, big, small—every variant fits where it needs to. Realtors can drop these into their materials without a second thought. The integration of Justin’s logo with eXp’s makes sure the brokerage requirement is covered without feeling forced. And to keep things sharp, there’s another rule in play: only one red element per layout—though, as seen on the sign, exceptions always find a way of sneaking in.
See how the brand came to life in the We Know Real Estate campaign